The Tannasway

Female Entrepreneurs

How She Built It: Unfiltered Lessons from Female Entrepreneurs

When you hear the words “female entrepreneur,” what comes to mind? Is it the image of a confident, successful woman confidently steering her ship through a sea of challenges? Maybe it’s the thought of breaking barriers, defying the odds, and building something entirely from the ground up. But behind every success story lies an unfiltered truth—a journey that is rarely easy but always rewarding. These lessons are often buried under the glitz and glamour of success. Today, we’re peeling back the curtain and diving deep into what it really takes to build something meaningful, from the ground up, as a woman in business.

The Realities of Entrepreneurship: It’s Not Always Pretty

Starting a business as a woman often feels like walking a tightrope. You face not just the usual hurdles of entrepreneurship but also the added complexities that come with being a woman in a world that sometimes feels tilted against you. But what many people don’t realize is that these challenges can fuel determination, drive, and resilience in ways that shape the future.

Take Sara Blakely, the founder of Spanx, for example. Her journey wasn’t a fairy tale. Sara faced rejection after rejection before she finally managed to get her foot in the door of the hosiery industry, a space that seemed firmly dominated by men. But instead of bowing down to the resistance, she persevered. Her message? “If you’re not willing to fail, you’ll never succeed.”

Failure, in fact, is a theme that every female entrepreneur knows too well. But what sets successful women apart is their ability to turn failure into fuel. They understand that mistakes aren’t a sign to quit—they’re part of the process. A failed pitch doesn’t mean you’re not cut out for entrepreneurship. It simply means there’s a better pitch, a better business model, or a more strategic path waiting for you.

Navigating Gender Bias in the Business World

One of the most significant hurdles women face when building a business is navigating gender bias. It’s a reality that’s difficult to ignore but also one that shouldn’t define you. Women often have to prove themselves twice as hard as their male counterparts, not only in terms of skills but in legitimacy. This bias doesn’t just show up in investor meetings; it’s embedded in every aspect of business.

However, many women have been able to turn this bias into an advantage. By proving that they can thrive in a space that wasn’t originally meant for them, they’ve demonstrated leadership, creativity, and adaptability that go beyond the standard expectations. Take Whitney Wolfe Herd, the founder of Bumble. By challenging the traditional dating app model and making the bold decision to put women in control, she flipped the script on how success in a male-dominated industry looks. Her journey teaches us that sometimes, defying expectations is not only a strategy—it’s a game-changer.

The Importance of Building a Strong Support Network

As women, we often hear that we can do it all on our own. But here’s the truth: no one can build a successful business without support. For female entrepreneurs, finding a supportive community of fellow women is invaluable. It’s a community that understands the unique challenges and triumphs of running a business while also being a woman.

Mentorship, in particular, is crucial. Having someone who has walked the same path, who can offer guidance, advice, and support, can be the difference between burnout and success. But mentorship doesn’t always have to come from someone who’s been in business for decades. Sometimes, it’s the peer-to-peer support that gets you through the toughest moments. Women are naturally inclined to build strong communities, and in the business world, that’s no different. Surrounding yourself with a diverse group of women can offer invaluable insights and inspiration.

The Struggle for Work-Life Balance: An Ongoing Battle

One of the most persistent challenges women entrepreneurs face is achieving work-life balance. While men may have the privilege of being “just entrepreneurs,” women often juggle multiple roles: the business owner, the caretaker, the partner, the friend. Balancing these roles can feel like an ongoing juggling act.

This isn’t to say it’s impossible—it just takes a whole lot of intention, planning, and understanding that perfection is unattainable. Real success doesn’t always look like a perfectly balanced schedule. For some women, it’s about creating a rhythm that works for them—whether that means dedicating certain days to work and others to family, or learning to say no when you need a break.

Take Arianna Huffington, for example. After running her empire at Huffington Post and experiencing burnout firsthand, she realized that success doesn’t always mean working 24/7. Her pivot toward wellness, meditation, and redefining success shows that taking care of your mental and physical health is just as important as growing your business. Women entrepreneurs are redefining what success looks like—it’s no longer just about growing profits but growing in a way that nurtures your entire well-being.

Confidence Is Key: Embrace Your Unique Power

One of the most empowering lessons female entrepreneurs can learn is to embrace their unique power and let it shine. We often hear the phrase “fake it ‘til you make it,” but there’s another truth many female entrepreneurs know—confidence isn’t about pretending to have it all together. It’s about recognizing the power of your own voice, your unique perspective, and your ability to make things happen, even when everything seems uncertain.

Sheryl Sandberg’s “Lean In” revolutionized the way women view leadership. It’s a message that resonates with so many women who feel the weight of imposter syndrome. The truth is, confidence doesn’t come from always knowing all the answers. It comes from trusting that you have the capability to learn, adapt, and thrive no matter the circumstance.

Final Thoughts: A Journey of Resilience and Growth

Building a business as a woman is not a linear path. There are twists, turns, bumps, and a whole lot of detours. But at the end of the day, these hurdles are what shape you into the entrepreneur you’re meant to become. Success doesn’t come easy—but that’s what makes it so sweet. As women, we have the strength, resilience, and ability to break through barriers and create something amazing.

So, the next time you face an obstacle, remember the lessons from those who have come before you. Learn from them, but don’t forget to forge your own path. After all, the world needs your unique contribution. Don’t just build a business—build something that leaves a lasting legacy.

For every woman who’s ever dreamed of starting something extraordinary: it’s time to build it, your way.